AI Discovery for Shopify
Make Your Store Visible to AI Shopping Agents
One-click signed manifests that help AI assistants find, understand, and accurately represent your products, policies, and brand identity.
The Problem: AI Can't Read Your Store
When a customer asks ChatGPT, Claude, or Perplexity about your products, the AI scrapes your HTML and guesses. It gets prices wrong, misses your return policy, and can't tell if quoting your descriptions is allowed. There's no structured way for your store to speak to AI.
| What AI Needs to Know | Without AI Discovery | With AI Discovery |
|---|---|---|
| Your products & prices | Scrapes HTML, often outdated | Structured catalog, always current |
| Return & shipping policies | Might find them, might not | Machine-readable policy summaries |
| Can AI quote your content? | No way to know | Explicit quoting, training, and summarization permissions |
| Is this data authentic? | No verification possible | ECDSA cryptographic signatures |
| Who runs this store? | Guesses from footer text | Verified organization identity |
Case Study: We Asked AI About a Real Store
We tested GPT-5.2 on shop.rootz.global — a live Shopify store with full AI Discovery deployed, signed manifests, and a product catalog. Here's what happened.
The Hallucination
Prompt: "Can you look at shop.rootz.global and tell me about it?"
The AI hallucinated a completely fake answer rather than fetching a live URL.
The Blindness
Prompt: "Did you actually look at it? Can you look at https://shop.rootz.global"
The AI read the page but ignored every machine-readable signal on it.
The Awakening
Action: We pasted the JSON-LD block from the page source into the chat.
Once shown the structured data, the AI understood it perfectly and followed every link.
The Lesson
AI agents can understand structured store data perfectly. They just don't know where to look for it yet. Today's AI reads web pages like a tourist skimming a menu — it sees the words but misses the nutrition label.
AI Discovery is that nutrition label. The more stores that adopt the standard, the faster AI agents learn to read it.
Test conducted March 2, 2026. GPT-5.2 (OpenAI). Store running AI Discovery v1-0-8 with JSON-LD, meta tags, and signed manifest.
Why AI Discovery Matters for Your Store
AI shopping assistants are the new search engines. When they recommend products, they need accurate data — not guesswork from scraped web pages.
Get Found by AI Shoppers
Customers increasingly ask AI assistants to find products for them. AI Discovery gives these assistants a structured, accurate catalog to work with — your products, categories, prices, and descriptions in a format AI actually understands.
Control Your AI Narrative
Without explicit data, AI makes assumptions about your brand. AI Discovery lets you define your mission, sector, contact information, and organization identity so AI represents you accurately — not based on scraped fragments.
Set Your AI Policies
Can AI quote your product descriptions? Use your content for training? Summarize your policies? AI Discovery lets you set machine-readable permissions so AI agents respect your preferences instead of guessing.
Prove Content Authenticity
Every manifest is signed with your store's unique Digital Name (secp256k1 key). AI agents can cryptographically verify that your product data, prices, and policies haven't been tampered with — proving origin, not just trust.
No Code, One Click
Install the app, click "Generate Snapshot," and your AI Discovery endpoints are live. The theme extension automatically adds the discovery link to your storefront. No developers needed, no code to write.
Open Standard, Not Lock-In
Built on the open AI Discovery Standard (CC-BY-4.0). Works with any AI assistant — ChatGPT, Claude, Perplexity, Gemini, and future agents. Your data is portable and you own it.
Live Demo: shop.rootz.global
See AI Discovery in action on a real Shopify store. All endpoints are live and signed.
AI Discovery Endpoints
Store Digital Name:
0xcC46f2c137B8D66B8e150A90986B3f798F836deb
This cryptographic identity signs every manifest. AI agents can verify data authenticity without trusting any intermediary.
How It Works
Install the App
Add AI Discovery from the Shopify App Store. Requires only read-only access to your products, pages, and policies. No customer data is accessed.
Generate Your Snapshot
Click one button. The app reads your Shopify data via GraphQL, generates a unique Digital Name (secp256k1 wallet) for your store, and builds signed AI Discovery manifests.
Customize Your Identity
Set your organization name, sector, mission statement, and operator contact in the Identity tab. Configure AI quoting, training, and summarization policies in the Policies tab.
Enable the Theme Extension
Go to Online Store → Themes → Customize → App embeds and toggle on AI Discovery. This adds a discovery link to your storefront's <head> tag.
You're Live
AI agents can now discover your store's structured data at /apps/ai-discovery/manifest. Your products, policies, and identity are machine-readable and cryptographically signed.
What's Included
5-Tab Admin Panel
Overview with AI Discovery Score (A-F grade), Identity editor, Policy configuration, JSON Viewer, and Product manager — all embedded in your Shopify admin.
4 API Endpoints
Signed manifest, product knowledge base, blog feed, and page content — all served via Shopify's App Proxy for zero-latency access from your domain.
Store Digital Name
A unique secp256k1 cryptographic identity generated for your store. Signs every manifest with ECDSA so AI agents can verify data authenticity.
Theme Extension
Adds a <link rel="ai-discovery"> tag to your storefront, enabling AI agents to automatically find your AI Discovery endpoints.
Self-Scoring Engine
Evaluates your AI readiness across identity, policies, content, and signing categories. Provides an A-F grade with specific improvement recommendations.
Content Integrity Hashes
SHA-256 hashes for every page in your content endpoint. AI agents can verify that your page content hasn't been modified since you published it.
Simple Pricing Based on Your Shopify Plan
All plans include a 30-day free trial. Development stores are always free.
Your plan is auto-detected from your Shopify subscription. No setup needed.
App Screenshots
Live screenshots from the AI Discovery app running on shop.rootz.global
Demo Video Script
2-3 minute screencast required for Shopify review. Demonstrates onboarding and core features.
Video Placeholder
Record on shop.rootz.global Shopify admin
Storyboard
- 0:00-0:15 — Opening. "AI Discovery helps AI shopping assistants find and understand your Shopify store." Show store homepage.
- 0:15-0:30 — The Problem. Show ChatGPT trying to answer about the store — getting things wrong because it's scraping HTML.
- 0:30-0:50 — Install & First Snapshot. Open app in Shopify admin. Click "Generate Snapshot." Show toast notification and results.
- 0:50-1:15 — Overview Tab. Walk through AI Discovery Score, Digital Name, live endpoints. Click a manifest link to show JSON.
- 1:15-1:35 — Identity Tab. Set organization name, sector, mission. Save.
- 1:35-1:55 — Policies Tab. Configure AI quoting (permitted), training (not permitted), summarization (with attribution). Save.
- 1:55-2:15 — Theme Extension. Navigate to Online Store → Themes → Customize → App embeds. Toggle on AI Discovery. Show source code with <link> tag.
- 2:15-2:30 — Scanner. Open rootz.global/ai-discovery, scan shop.rootz.global, show the score and results.
- 2:30-2:45 — Closing. "Your store now speaks AI — accurately, verifiably, and under your control."
App Store Listing Copy
Draft copy for the Shopify App Store submission. Character limits enforced by Shopify.
- One-click signed manifest generation from your Shopify product catalog
- Unique store Digital Name with ECDSA cryptographic signatures
- AI quoting, training, and summarization policy controls
- Self-scoring engine with A-F grade and improvement guidance
- Theme extension adds automatic AI discovery to your storefront
- Built on the open AI Discovery Standard (CC-BY-4.0)
Reviewer Testing Instructions
For Shopify App Review team. Submitted with the app.
Setup
- Install the app on any development store.
- Open the app from Apps in the Shopify admin sidebar.
- The Overview tab loads immediately showing the AI Discovery Score.
Core Feature Testing
- Generate Snapshot: Click the "Generate Snapshot" button in the top right. After 2-3 seconds a toast notification confirms success. The results section shows product, collection, policy, and page counts.
- Verify Endpoints: Click any endpoint link under "Live Endpoints." The manifest JSON opens in a new tab with a
_signatureblock containing the ECDSA signature and signer address. - Identity Tab: Navigate to the Identity tab. Set organization name, sector, and mission. Click Save. Re-generate snapshot to see changes in the manifest.
- Policies Tab: Navigate to the Policies tab. Toggle AI quoting, training, and summarization settings. Click Save.
- Theme Extension: Go to Online Store → Themes → Customize → App embeds. Toggle on "AI Discovery." View the storefront source code — a
<link rel="ai-discovery">tag appears in the<head>. - Scanner Verification: Visit rootz.global/ai-discovery and enter your dev store's domain. The scanner reads the live endpoints and displays a score.
Demo Store
A live demo is available at shop.rootz.global with all AI Discovery endpoints active. The manifest is at shop.rootz.global/apps/ai-discovery/manifest.
Permissions Used
The app requests read-only scopes only:
read_content, read_products, read_legal_policies, read_discounts, read_locales, read_markets, read_metaobjects.
No customer data, orders, or write access is requested.
Data Storage
All data is stored in a SQLite database on the app server. The store wallet private key is encrypted with AES-256-CBC. No data is sent to third parties or blockchain networks.
Submission Checklist
- App builds and deploys without errors (v1-0-7)
- Billing integration — 4 tiers with 30-day trials
- GDPR webhooks — customer data request, deletion, shop redact
- Rate limiting on public endpoints (60 req/min)
- Theme extension with app embed toggle
- 5 App Proxy endpoints serving signed data
- Digital Name (wallet) generation and ECDSA signing
- Live demo at shop.rootz.global
- Capture 6 screenshots at 1600x900
- Record 2-3 minute demo screencast
- Privacy policy page at rootz.global/privacy
- Submit app for review via Shopify Partners dashboard
Coming Soon
App Store review in process
AI Discovery for Shopify is currently under review. Scan your store today to see your AI readiness score.